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In almost 30 years of running a business, Mr. Fry’s role has changed and evolved over time. He generously shared these changes with us. What is the future of food? Mr. Fry explains that there will be many changes concerning the marketing of foods and its consumption in the future. “There’s a couple of bad things going on with food and that’s plastic. And of course, you know, meat and animal products. So, consciousness is growing in the world. And I think that as we get deeper and deeper into this movement or evolution of humankind, supermarkets will change. We will become more natural with everything. We will have less packaging, things will not be able to be transported long distances and therefore have to be in plastic. Things will change and people will stop buying bottled water. I think those things are gonna change without any doubt. There’s no doubt at all, in my mind.”